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Bruit
du Frigo

2012


The viewpoint institute

Benauge neighbourhood

Bordeaux

In 2011, we launched a voluntary urban prospective process with the inhabitants and actors of the Benauge’s neighborhood, around the Braséro project. This investigation and imagination work has allowed ideas to emerge, shared visions for the daily life and future of the neighbourhood. Proposals for development, on a small or large scale, funny and playful, necessary and ambitious projects. 

The Viewpoint Institute (Institut du point de vue) proposes to carry out a life-size experiment with one of these projects : reactivating the flat roofs of collective buildings, formerly used as drying rooms and closed for many years, and installing a place dedicated to well-being and body care.

32 metres above ground, 500 m2 of well-being and a 360° panorama of Bordeaux and its suburbs. 

The Viewpoint Institute is an ephemeral installation on the roofs of the neighbouroud that is conducive to imagining new ways of living and making the city. We propose an unexpected trip to the 10th floor of the neighbourhood to share moments of relaxation and intimacy, to look at and consider the city differently.

The Viewpoint Institute is about ordinary uses in an extraordinary place. The scenography plays with the situation by proposing to increase the perception, real and imaginary, of the city and the horizon. 

We discover two distinct universes. The first, intimate and dedicated to body care, consists of four giant binoculars placed on the edge of the roof. Inside the optics : a hammam, a massage salon, a beauty salon and a hairdressing salon. The second, more collective, changes function throughout the day and evening : a table for the tea room and restaurant, a huge bed for naps, cinema-bivouacs and concerts.
























































































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At the crossroads of art, territories and populations, our approach aims to promote the transition to sustainable, shared and welcoming cities, by proposing alternative ways of imagining and building our living environment and by exploring new forms of public space.